S. No.

Topic

Author

Full Access

1. ALCOHOLIC BEVERAGES INDUSTRY IN INDIA: AN EXPLORATORY STUDY DR. AMIT K MATHUR View
2. MARKETING STRATEGY FOR TROIS™ - A CASE STUDY OF VENUS PHARMACEUTICALS J K SHARMA, JITENDRA KUMAR, V. KRISHNARAJU View
3. BRAND COMMUNICATION IN THE DIGITAL ENVIRONMENT RIDDHIMA BHANOT SHARMA, DR. MARSHAL MUKESH SAHNI View
4. BRAND LOYALTY – INFLUENCING CONSUMER BUYING BEHAVIOUR SONALI P. BANERJEE View
5. AN EMPIRICAL STUDY ON ADOPTION OF THE MOBILE BANKING SERVICES IN AHMEDABAD CITY MR. MIHIR B. CHAVDA, DR. ASHVIN SOLANKI View
6. RURAL TOURISM: A STRONG APPROACH TOWARDS SUSTAINABLE TOURISM MANAGEMENT IN INDIA DR.ARUNESH PARASHAR, AJAY BHARDWAJ, & NARENDRA KUMAR View